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Apple expanded into new markets by opening its stores in new countries such as China and India and by partnering with telecom providers to sell its products This helped them to increase

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It highlights various strategies such as franchising mergers and takeovers along with their implications for businesses Additionally it discusses the benefits and drawbacks of expansion emphasizing the

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If expansion is unsuccessful the business may struggle with debt or cash flow problems Another drawback is the loss of control particularly when expanding through franchising or outsourcing

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Organic growth is internal expansion using a firm s own resources and profits to build new capacity whereas inorganic growth is external expansion achieved through merging with or taking over other

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A business franchisor grants the rights to another business franchisee to operate a business using its established brand products and processes The franchisee pays a fee plus a percentage of their

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The profit will not increase if they have to lower its price too much in order to sell more If other firms are increasing in sales market share will fail

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As a business grows it gains both major advantages and disadvantages over its smaller rivals Some firms are reluctant to take the risk of growing the business and opt to stay small

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To increase market share the larger the market share the business has the more it can control the price of its products and it will face fewer threats from competitors

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External growth involves a business buying or joining with another business The advantages of external growth are the ability to invest in fast growing emerging markets The disadvantages of external